Ev Dimmig
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Festival 56 Theatre

Festival 56 is the largest summer theatre program in Illinois, attracting talent from across the US. This identity refresh celebrates Festival 56 for playing a major role in both attracting and nurturing creative talent in the rural Midwest. The simplicity of the responsive web redesign keeps older theatregoers in mind while remaining appealing to a younger audience.

Festival 56 Theatre

Digital design

This identity and web refresh project came out of my love for my small hometown arts and theatre company. As the majority of its patrons are aged 50 and up, I saw a need to improve its existing clunky UX and keep everything as simple and vibrant as possible, especially for the mobile refresh.

 
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Festival-56-Mobile-Identity_2x.jpg
Festival 56 Web Identity_2x.jpg