Ev Dimmig
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Rethinking Forbes Conferences


As the website manager for Forbes Conferences from 2014–2016, it was important that I regularly reassessed the site for UX/UI improvements—especially when it came to guiding a user to register successfully for a conference.

This was one redesign concept I pitched that leveraged web traffic analytics to address bounce rate. By making upcoming events easily accessible on the landing page—instead of hiding them in a dropdown menu—bounce rate might drastically decrease.